Product: Itemize – Automated Crosslisting & Reseller Productivity Platform
Role: Senior Product Owner / Product Architect
Goal: Build the fastest, most efficient crosslisting platform for online resellers by automating product listing workflows across multiple marketplaces.
Result: Reduced listing time by 70%, increased multi-platform exposure for sellers, and dramatically improved seller productivity through automation and AI-driven optimization.

🌟 Core Product Responsibilities & Contributions

🧠 Product Strategy & Roadmap Ownership

• Defined the product vision for a unified crosslisting ecosystem that eliminates manual listing work for resellers.
  
  
• Developed the roadmap around speed, automation, high seller output, and integrations with top marketplaces.
  
  
• Translated customer pain points into feature epics, user stories, and acceptance criteria aligned with business KPIs.
  
  

🚀 Key Features I Designed & Delivered

1. Multi-Marketplace Crosslisting Engine

• Architected the core crosslisting workflow allowing users to publish products across multiple platforms with one click.
  
  
• Integrated with major marketplaces via API & automated browser actions, including:
  
  
  • eBay
    
    
  • Poshmark
    
    
  • Mercari
    
    
  • Depop
    
    
  • Facebook Marketplace
    
    
  • Etsy
    
    
• Implemented bulk actions for power sellers to crosslist hundreds of items seamlessly.
  
  

2. Automated Product Data Extraction & Enhancement

• Built an AI-powered system that extracts item details from existing listings and marketplaces, including:
  
  
  • Titles
    
    
  • Descriptions
    
    
  • Photos
    
    
  • Categories
    
    
• Designed automated enhancement features:
  
  
  • AI title optimization
    
    
  • AI description rewriting
    
    
  • Auto image cleanup & background removal
    
    
• Reduced manual listing edits by over 80%, improving quality and marketplace ranking.
  
  

3. Inventory Management Dashboard

• Designed a centralized seller hub where users can track every item across all marketplaces.
  
  
• Features included:
  
  
  • Listing status tracking
    
    
  • Multi-platform sync
    
    
  • Price edits & updates
    
    
  • Delisting automation for sold items
    
    
• Prevented double-selling and improved seller workflow efficiency.
  
  

4. Auto Delisting & Sold Sync Automation

• Implemented intelligent triggers that auto-delist items from all platforms when an item sells on one.
  
  
• Reduced seller errors and automated a massive manual pain point.
  
  
• Increased seller trust by eliminating duplicate sales.
  
  

5. Performance Analytics for Sellers

Created a data visibility layer that shows:

• Marketplace breakdown of views, saves, and conversions
  
  
• Top-performing items
  
  
• Listing speed and crosslisting productivity metrics
  
  
• Revenue trends and profitability indicators
  
  

Empowered sellers to optimize their strategy with data-driven insights.

6. Optimized Seller Workflow (UX & UI Enhancements)

• Designed a frictionless workflow using usability testing, wireframes, and Figma prototypes.
  
  
• Delivered:
  
  
  • A fast drag-and-drop listing interface
    
    
  • Bulk upload tools
    
    
  • Smart templates and presets
    
    
• Increased user engagement and subscription retention.
  
  

🔧 Tools, Skills & PO Processes Used

• Product Management: Roadmaps, epics, user stories, sprint planning
  
  
• Design Collaboration: Figma, user flow mapping, usability testing
  
  
• Automation Technologies: API integrations, automated browser workflows (Selenium/Playwright)
  
  
• Data & AI: Title scoring models, description generation models, image enhancement pipeline
  
  
• Stakeholder Collaboration: Engineering, QA, Customer Success, Marketplace partners
  
  
• Analytics: Tracking listing outcomes, engagement metrics, feature adoption
  
  

🔥 Summary Value Proposition

I led the product vision and execution of Itemize, transforming it into one of the most powerful crosslisting platforms for resellers. By combining AI automation, marketplace integrations, and high-speed workflows, I helped sellers dramatically shorten their listing time, grow their sales across multiple channels, and streamline inventory management.