Product: Item Purchase Funnel, Subscription Engine, and Customer Account Management
Role: Senior Product Owner / Product Architect
Goal: Architect and deliver a seamless, scalable purchase funnel for Item.com, covering subscription plans, payments, onboarding, and end-to-end account management.
Result: Delivered a frictionless user journey that improved conversion rates, reduced onboarding complexity, increased subscription upgrades, and enhanced overall customer satisfaction.

Core Product Responsibilities & Contributions

🧠 Product Strategy & Architecture

• Defined the end-to-end purchase experience from plan selection → checkout → onboarding → account management.
  
  
• Created system-level workflows, acceptance criteria, and functional requirements to ensure cross-team alignment between engineering, design, and finance.
  
  
• Built a modular subscription architecture supporting plan upgrades, downgrades, and multiple billing methods.
  
  

🚀 Key Features I Designed & Delivered

1. Payment Integration & Billing Engine

• Integrated a secure credit card payment gateway with tokenization and recurring billing support.
  
  
• Designed a billing engine capable of handling subscription renewals, add-on charges, and promotional discounts.
  
  
• Implemented a real-time payment validation workflow to reduce failed transactions.
  
  

2. Dynamic Plan Configuration Experience

• Created a dynamic configuration page enabling users to:
  
  
  • Select subscription tiers
    
    
  • Add/remove plan add-ons
    
    
  • Preview updated pricing in real-time
    
    
• Collaborated with UX to deliver a conversion-optimized flow with minimal friction.
  
  

3. Registration & Checkout Funnel

• Architected the entire checkout and onboarding journey, including:
  
  
  • Guided registration flow
    
    
  • Payment entry
    
    
  • Account creation
    
    
  • Adding team members
    
    
  • Auto plan upgrades/downgrades
    
    
• Increased subscription conversion through clear navigation, error handling, and optimized step sequencing.
  
  

4. My.Item.com Account Management Portal

Designed and launched the complete customer portal with features including:

• Subscription Management: Upgrade/downgrade plans, manage users, apply promo codes.
  
  
• Billing Management: Add/change billing methods, view statements, manage account funds for in-app purchases (e.g., shipping labels).
  
  
• Transaction History & Statements: Complete breakdown of charges, renewals, and upcoming invoices.
  
  
• Customer Self-Service: Reduced support tickets by empowering users to manage everything independently.
  
  

📊 5. Data Usage Monitoring Dashboard

Built a transparent data visibility layer showing:

• Storage consumption
  
  
• EDI transactions
  
  
• API call volume
  
  
• Bandwidth usage
  
  
• Usage thresholds & alerts
  
  

This improved customer trust and helped businesses optimize usage and cost planning.

🔧 Tools, Skills & PM Processes Used

• Product Requirements: User stories, acceptance criteria, PRDs
  
  
• UX/UI Collaboration: Figma, user journey mapping, wireframes
  
  
• Project Management: Jira workflows, sprints, backlog grooming
  
  
• Cross-Functional Leadership: Engineering, QA, Finance, Marketing, Customer Success
  
  
• Technical Knowledge: Payment gateways, subscription billing logic, API integrations, usage metering systems
  
  

🔥 Summary Value Proposition

I delivered a complete SaaS monetization and customer lifecycle system, covering the purchase flow, subscription logic, billing infrastructure, and account management. This project optimized revenue, improved customer satisfaction, and built the foundation for scalable growth across multiple Item.com products.