Product: Headless E-Commerce System with Shopify Backend
Role: Senior Product Owner / E-Commerce Architect
Goal: Deliver a highly customizable and performant e-commerce experience while leveraging Shopify for order processing, inventory management, and backend operations.
Result: Increased conversions, improved customer targeting and retention, and optimized checkout and fulfillment processes.

🚀 Core Responsibilities & Product Ownership

Product Vision & System Architecture

• Oversaw the integration of a headless e-commerce environment, decoupling the frontend customer-facing platform from Shopify to deliver a fully customized user experience.
  
  
• Defined epics, user stories, and acceptance criteria for both frontend and backend teams to ensure seamless integration, performance, and scalability.
  
  
• Translated business goals into actionable marketing, sales, and fulfillment strategies leveraging Shopify APIs.
  
  

🔥 Key Features & Functions Delivered

1. Custom Buy Buttons & UTM Tracking

• Developed custom buy buttons with tailored UTM codes for marketing campaigns, e.g., “Buy TV, Get a Free Soundbar.”
  
  
• Enabled precise campaign performance tracking and conversion attribution.
  
  

2. Product Bundling & Promotional Offers

• Implemented product bundling strategies to drive cross-selling and upselling.
  
  
• Integrated promotional offers while syncing with Shopify’s inventory backend for real-time stock management.
  
  

3. Customer Segmentation & Targeting

• Defined segmentation strategies using behavioral and transactional data.
  
  
• Delivered personalized offers and communications, increasing customer lifetime value (CLTV).
  
  

4. Retargeting & Remarketing Campaigns

• Spearheaded retargeting strategies for abandoned carts via email and personalized ads.
  
  
• Leveraged customer behavior data to improve conversion rates and engagement.
  
  

5. Email Marketing Campaigns

• Managed targeted email campaigns for product promotions and time-sensitive offers.
  
  
• Increased engagement and sales by delivering relevant content to segmented audiences.
  
  

6. Customer Tagging & Tracking

• Configured Shopify customer tagging to track behavior and purchase patterns.
  
  
• Enabled personalized marketing outreach and optimized remarketing across channels.
  
  

7. Custom Shipping Rules & Zip Code Pricing

• Developed dynamic shipping rules based on customer zip codes, including premium white-glove delivery within 50-mile zones.
  
  
• Optimized shipping costs and delivery options for a better customer experience.
  
  

8. Shipping Restrictions & Zip Code Blocking

• Implemented rules to block unavailable shipping regions to prevent unfulfilled orders and returns.
  
  

9. Optimized Checkout Experience

• Streamlined checkout to a one-page experience, improving usability and reducing friction.
  
  
• Enhanced button visibility and reduced steps to increase conversion rates.
  
  

10. Performance & Site Speed Optimization

• Improved page load times and overall site performance.
  
  
• Optimized UI/UX for a seamless shopping experience, boosting engagement and conversions.
  
  

11. Free Product Automation

• Configured automated rules for free product promotions based on cart conditions.
  
  
• Increased upsells and incentivized larger purchases through conditional offers.
  
  

📊 Impact

• Higher conversion rates through checkout and UI/UX optimization.
  
  
• Increased customer retention and CLTV via personalized targeting and remarketing.
  
  
• Improved order accuracy and fulfillment by automating shipping rules and zip code restrictions.
  
  
• Enhanced marketing ROI through precise UTM tracking and campaign analytics.
  
  
• Scalable headless platform allowing rapid customization without affecting backend order management.
  
  

💡 Key Skills Highlighted

• Headless e-commerce architecture
  
  
• Shopify backend integration
  
  
• Custom buy buttons & UTM tracking
  
  
• Product bundling & promotional offers
  
  
• Customer segmentation & tagging
  
  
• Retargeting & remarketing
  
  
• Email marketing campaigns
  
  
• Shipping rules by zip code & white-glove delivery
  
  
• Conversion rate optimization (CRO)
  
  
• Checkout & UI/UX optimization
  
  
• Site performance & speed improvements
  
  
• Free product automation
  
  
• Cross-selling & upselling strategies