Bassel
Matta
I blend artistry with cutting-edge technology to deliver websites that not only look stunning but also drive results.
Why Work with Me
I Drive Strategic Product Vision That Translates Into Measurable Business Impact
I don’t just execute — I lead with purpose. Throughout my career, I’ve delivered scalable, high-impact products such as Item X, My Item Portal, and TCL’s E-commerce Infrastructure by aligning product strategy with core business goals. I use OKRs, North Star Metrics, and Outcome-Driven Innovation (ODI) to connect every feature to growth, ROI, and user value. My focus is on driving clarity and outcomes — defining the “why,” shaping the “what,” and guiding the “how” through measurable success. Every decision I make is rooted in data and purpose, ensuring the roadmap drives tangible business impact.
I Combine Data-Driven Insight With Agile Precision and Technical Depth
With a foundation as a Data Engineer and Machine Learning Data Analyst, I bring both technical understanding and strategic thinking to product management. I manage Agile and Scrum processes with discipline — owning Jira, sprint planning, backlog prioritization, and release management to ensure consistent delivery. I rely on frameworks like RICE, AARRR, and data analytics dashboards to prioritize intelligently and measure real performance outcomes. My products are validated through data, experimentation, and iteration — not assumptions. I think like a “mini-CEO,” balancing speed, quality, and business impact in every release.
I Lead Cross-Functional Teams and Build Alignment Through Clarity and Empathy
I believe great products are built by aligned teams. I’ve led UI/UX designers, developers, and project managers across global teams, creating environments of collaboration and accountability. I apply Design Thinking and Jobs-To-Be-Done (JTBD) methodologies to deeply understand user pain points and design solutions that solve real problems. I simplify complexity for stakeholders, ensuring that both business leaders and engineers stay aligned on goals, timelines, and outcomes. I lead with servant leadership, empowering my teams to take ownership while keeping a strong strategic direction. My goal is always the same — build products people love, that scale efficiently, and deliver lasting business results.
Products I’ve Built — Turning Ideas Into Scalable, Data-Driven Solutions
Project Name Here
2023
Project Name Here
2023
Project Name Here
2023
Project Name Here
2023
1.Client Engagement & Requirements Gathering
I begin by meeting with stakeholders and clients to fully understand their goals, target audience, and business needs. Through detailed discussions, workshops, and research, I capture functional and non-functional requirements, pain points, and desired outcomes. This step ensures alignment between the client’s vision and the product roadmap.
2. Ideation & Low-Fidelity Prototyping
Using Balsamiq, I create low-fidelity mockups and wireframes that translate the gathered requirements into visual concepts. These mockups allow stakeholders and internal teams to visualize workflows, interfaces, and user interactions before development begins.
3.AI-Assisted Functional Prototyping
I leverage AI-powered tools such as Lovable, Cursor, and Bolt to turn mockups into interactive, functional prototypes. This step brings the design to life, enabling rapid validation of user flows, feature interactions, and overall usability with clients. Prototypes are reviewed and verified to ensure that all requirements are addressed accurately.
4. Frontend Design Handoff & Development Planning
Once prototypes are approved, I create frontend-ready designs and generate detailed Jira tickets with clear acceptance criteria. Developers have access to our design system and component library, ensuring consistency and efficiency during implementation.
5. Development & Staging Environment Testing
The development team implements the features in a staging environment, where I, along with QA engineers, conduct rigorous functional, integration, and regression testing. This phase ensures that the product meets the documented requirements, performs seamlessly, and adheres to quality standards.
6. User Acceptance Testing (UAT) & Client Verification
I coordinate UAT sessions with clients or internal stakeholders to validate the product against expectations. Feedback is collected and incorporated into iterations as needed, ensuring that the final product aligns perfectly with business objectives and user needs.
7. Production Deployment & Post-Launch Support
Once testing and validation are complete, I oversee the deployment to production, ensuring a smooth release with minimal disruption. Post-launch, I provide guidance and support to monitor performance, address any issues, and optimize the product for ongoing success.
Driving Strategy, Execution, and Metrics That Matter
Product Strategy & Discovery
I work with stakeholders to define product vision, roadmaps, and measurable goals. By combining market research, competitive analysis, and user insights, I create strategies that align business objectives with user value.
Product Roadmapping & Prioritization (RICE, MoSCoW)
Objective Setting & Key Results (OKRs, North Star Metrics)
Market & User Research to inform feature adoption
KPI Planning: Retention, Activation, Engagement, Churn
UX/UI & Prototyping for High Adoption
I translate strategy into human-centered, validated prototypes using Balsamiq, Figma, and AI-assisted tools like Lovable, Cursor, Bolt. I focus on optimizing the end-user experience to maximize engagement and adoption
Low & High-Fidelity Wireframes & Interactive Prototypes
Design Validation via Usability Testing & User Feedback Loops
Metrics: Task Completion Rate, Time-to-Task, Net Promoter Score (NPS)
Conversion Rate Optimization (CRO) & Engagement Metrics
Product Development & Execution
I manage the end-to-end product lifecycle, ensuring teams deliver high-quality features efficiently. I bridge strategy and execution, providing clear Jira tickets, leveraging design systems, and coordinating QA/UAT.
Agile Management: Scrum/Kanban, Sprint Planning, Backlog Grooming
Staging QA, UAT, and Production Deployment
Metrics: Feature Adoption Rate, Bug Reduction, Release Velocity
Ensuring cross-functional alignment between product, design, and engineering
Growth, Analytics & Optimization
I focus on continuous improvement through data-driven decision-making. By tracking key metrics and conducting A/B testing, I iterate quickly to maximize ROI, retention, and engagement.
Product Analytics & Dashboards (Mixpanel, Amplitude, Google Analytics)
Split Testing / A/B Testing & Funnel Analysis
KPIs: Retention Rate, Customer Lifetime Value (CLTV), Activation Rate, NPS
Growth Loops & Iterative Optimization for User Engagement
Driving Products from Vision to Impact
Hello! I’m Bassel Matta, a Senior Product Owner with extensive experience building and scaling digital products that solve real problems and drive measurable business results. Over the past decade, I’ve led end-to-end product lifecycles across industries including e-commerce, logistics, AI-driven tools, and fintech, combining strategy, user-centered design, and data-driven execution.
I specialize in turning complex business goals into actionable roadmaps, managing cross-functional teams, and delivering products that maximize adoption, retention, and ROI. My work bridges strategy and execution, from user research and prototyping to development oversight, testing, and production deployment, all while ensuring alignment with stakeholders and measurable success.
I’m passionate about leveraging AI, analytics, and modern product methodologies to deliver innovative solutions that delight users and scale with the business. My mission is simple: build products people love while driving tangible growth and measurable outcomes.
7.5+
Years of Product Leadership
Delivering end-to-end digital products across e-commerce, AI, logistics, and fintech with measurable impact on business growth.
30+
Products & Features Delivered
Led full product lifecycles, from discovery and prototyping to development, launch, and optimization, driving adoption and retention.
98%
Stakeholder Satisfaction
Built strong, long-term partnerships through data-driven results, user-centered design, and cross-functional team leadership.
My Success Stories
I take pride in collaborating with a diverse range of clients, from ambitious startups to established enterprises.
“Working with Wilson was a game-changer for our online presence. The new website exceeded our expectations in both design and functionality.”
Wilson delivered a stunning website that truly reflects our brand's essence. He continuously involves in feedbacks. Highly recommend his expertise!"
